August 1, 2006


epipeline's Eye on Directory and Mailing List Publishers, NAICS 511140

 

As the Business Development Manager responsible for creating the business plan for your company, it can be very challenging to gain a perspective of opportunities over the several years; and from that, determine the specific opportunities to pursue.

 

This week we are going to look at the opportunities for 'Directory and Mailing List Publishers,' (NAICS 511140). To understand this NAICS code better, epipeline has asked the following questions:

 

1.  Who issues the contracts?

2.  Who wins the contracts?

 

NAICS 511140 is the primary code when projects require electronic and/or print directories, mailing lists, and collections or compilations of fact. According to the Census Bureau's definition of this code, the products are "typically protected in their selection, arrangement and/or presentation." The contracts under this NAICS may be for the following kinds of products:

*   Mailing addresses,

*   Telephone directories,

*   Directories of businesses,

*   Collections or compilations of proprietary drugs or legal case results,

*   Compilations of public records, etc.

 

This NAICS was previously represented by two Standard Industrial Classification (SIC) codes, 2741 and 7331. These codes covered a several topics, as listed below:

 

SIC 2741: Miscellaneous Publishing (directory publishers, except Internet publishers)

*   Business directory publishers (except exclusive Internet publishing)

*   Business directory publishers and printing combined

*   Catalog of collections publishers (except exclusive Internet publishing)

*   Catalog of collections publishers and printing combined

*   Directory and mailing list publishers (except exclusive Internet publishing)

*   Directory publishers (except exclusive Internet publishing)

*   Directory publishers and printing combined

*   Publishers (except exclusive Internet publishing), directory

*   Telephone directory publishers (except exclusive Internet publishing)

*   Telephone directory publishers and printing combined

 

SIC 7331: Direct Mail Advertising Services (mailing list compilers)

*   Address list publishers (except exclusive Internet publishing)

*   Address list publishers and printing combined

*   Mailing list publishers (except exclusive Internet publishing)

 

These two topics did not have a representative SIC code:

*   Directory and mailing list publishers and printing combined

*   Electronic directory publishers (except exclusive Internet publishing)

 

The size standard associated with NAICS 511140 is 500 employees.

 

Total reported spending under NAICS 511140 in FY03 was over $62 Million. FY04 saw a dramatic decrease, to almost $19 Million. (Source: epipeline's FPDS information, covering fiscal years 2003 and 2004 - please note, new information about contracts past and present is updated on a quarterly basis).

 

 

Who issues the contracts?

 

The United States Navy was the largest buyer for these services in FY04, by a significant margin, with over $6.8 Million in contract spending, comprising over 36% of the market share. The National Institutes of Health (NIH) was not too far behind, with $5.8 Million and 30% of the market share. In FY03, the Patent and Trademark Office (PTO aka USPTO), topped the list with almost $40 Million. There were no contract dollars listed in FPDS under NAICS 511140 in FY04.

 

The United States Army, third on the list, had a significantly smaller market share, with over 6%, equating to $1.2 Million. The combined market share for the top ten agencies/departments exceeded 94%.

 

Source: epipeline's FPDS information, FY04

 

 

Who wins the contracts?

 

According to the Central Contractor Registry (CCR), there are 463 companies registered under NAICS 511140 (source: active registrants, www.ccr.gov as of 5/25/06). 368 of those are small businesses. The two charts below identify the top 10 Companies, by market share, for FY04. The first chart represents the top 10 companies that were awarded their contracts under ANY type of competition, whether it was full and open, small business set-aside, sole-sourced, etc. This list primarily consists of large businesses. The second chart, however, lists the top 10 companies that won their contracts under RESTRICTED competition. Specifically, epipeline limited this to those contracts awarded under the following acquisition strategies:

*   8(a) Competed

*   8(a) Small Disadvantaged (SDB) set-aside

*   8(a) sole-source

*   SDB set-aside

*   SDB, 8(a) with HUBZone

*   Combination HUBZone and 8(a)

*   HUBZone set-aside

*   HUBZone sole-source

*   Service Disabled Veteran-Owned Small Business (SDVOSB) set-aside

*   SDVOSB sole-source

*   Emerging Small Business set-aside

*   Very Small Business set-aside

*   Reserved for Small Businesses ($2501 to $100,000)

*   Total Small Business set-aside

 

The College of American Pathologists holds the top spot on the unrestricted competition list, with $4.8 Million in contract dollars for FY04 and over 25% of the market share. Lloyd S. Maritime Information was a close second, with 24% of the market share, equating to over $4.5 Million.  It is a significant drop-off for the remaining firms on the top ten list. Both Omnitec Solutions, Inc., and Doane Marketing Research Inc. have over $1 Million in reported contract dollars. FY04 listed 19 companies holding contracts with at least $100,000 in contract dollars. PLEASE NOTE: as this is a listing by Company name, rather than PARENT company, some companies may have more than one ranking, which is not reflected in the chart below.

 

Source: epipeline's FPDS information, FY04

 

 

Omnitec Solutions, Inc., tops the "restricted" competition list by an overwhelming margin. The reported contract dollars for their contracts totaled over $1.2 Million in FY04 for contracts with a specific acquisition strategy. Thomson Healthcare, Inc. also appears on both lists, though with unrestricted/unreported acquisition strategy, their contracts totaled over $500,000, whereas within the restricted competition, the reported contract spending was just under $25,000. The total contract spending for ALL contracts in FY04 under reported restricted competition was just under $1.6 Million. PLEASE NOTE: as this is a listing by Company name, rather than PARENT company, some companies may have more than one ranking, which is not reflected in the chart below.

 

 

Source: epipeline's FPDS information, FY04

 

 

Full and Open (unrestricted) competition represented over 40% of contract dollars under NAICS 511140 in FY04, with over $7.6 Million in contract spending. Small Business set-aside procurements totaled $1.4 Million and contracts that were sole sourced to 8(a) firms was an additional $118,000. The largest segment, however, were not categorized under a specific acquisition strategy. These contracts, with spending almost $10 Million in FY04, cover all strategies, from unrestricted competition, to possible HUBZone or SDVOSB sole source projects. As contracting offices get familiar with the new reporting methods for contract history data, the number contracts with an "unknown" acquisition strategy should shrink.

 

Source: epipeline's FPDS information, FY04

 

 

epipeline does not typically track opportunities issued under NAICS 511140, however, you can search the FedBizOpps to find current solicitations or FPDS to find active contracts. Try the following search in the epipeline application:

 

Find NAICS 511140, "Directory and Mailing List Publishers" Opportunities in the FedBizOpps

1. After logging in, select FedBizOpps

2. Type 511140 in the general keyword field

3. Click Search

 

Find NAICS 511140, "Directory and Mailing List Publishers" Contracts in FPDS

1. After logging in, select FPDS Contract History

2. Type 511140 in the NAICS field

3. Click Search

 

What NAICS Code Do YOU Want To See?

Contact us at

info@epipeline.com

 

In our next issue:

epipeline's Eye on All Other Publishers, NAICS 511199

 

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